Faq Categories: Brand Communication

June 3, 2020
What are the Branding Guidelines?

Branding guidelines are a graphic system of colors and typefaces anchored by a strong institutional logo. Crayons’ branding guidelines have been designed to create a consistent, recognizable university-wide visual presence while embracing the individual character and goals of each school

June 3, 2020
Does everything have to be brown and blue?

No, but it is a good idea to use at least one of these colors prominently in your design so it is clearly in the “Crayons family.” Then use photography, accent colors, and other graphic elements to create your own

June 3, 2020
What is a brand and what are the advantages of having one?

A brand is a set of characteristics - or an identity - that is easily recognizable and which enhances the reputation of your products or services. A brand should embody the unique selling points of your product or service. An

June 3, 2020
How long does it fancy to build a brand?

It will probably take you years to build up a widely-recognized brand - the sooner you start the better. Here are the primary steps you would like to take: Try to think of a memorable and meaningful trade name that

June 3, 2020
How am I able to develop a brand on a little budget?

Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and elegance will inevitably require a budget commitment. The key areas you could budget for are: The development of a strapline or

June 3, 2020
Why do we need to develop a brand?

A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the quality of your existing offerings, it becomes an excellent deal easier to launch new