C R A Y O N S D I G I T A L

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How am I able to develop a brand on a little budget?

Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and elegance will inevitably require a budget commitment. The key areas you could budget for are:

  • The development of a strapline or mission statement that succinctly conveys your message.
  • Design needs, such as a website, a logo, business stationery, and product packaging.
  • Advertising and promotional materials that convey and support the brand promise.
  • Staff training to make sure your employees understand your brand values and business goals.