C R A Y O N S D I G I T A L
Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and elegance will inevitably require a budget commitment. The key areas you could budget for are:
- The development of a strapline or mission statement that succinctly conveys your message.
- Design needs, such as a website, a logo, business stationery, and product packaging.
- Advertising and promotional materials that convey and support the brand promise.
- Staff training to make sure your employees understand your brand values and business goals.