How Pandemic is Reshaping traditional Advertising?
'Uncertainty' is undoubtedly the current buzzword. But for the unprecedented and tragic circumstances of COVID-19 under which this buzzword originated, it would be a term that advertisers would normally attach and leverage in hashtags on social media and the other
Impact of the coronavirus pandemic on e-commerce consumption.
There are a lot of complicated and intricate variables in play today that have impacted the continuity and success of e-commerce businesses within the coronavirus scenarios. The crisis has resulted in forced shutdowns of many brick and mortar businesses, and
Top 7 Checklist and Steps for Google Ads.
This Google Ads Campaign Setup Checklist will assist you to line up a profitable Google Ads campaign. When setting up correctly, Google Ads can be a very powerful tool to send quality visitors to your site that converts! Follow these
Google Ads vs Facebook Ads – How They Work
Google Ads with its paid search based offerings, lets business owners target users supported the search query they enter on Google, also referred to as keywords. Primarily text-based, these ads are aimed toward showing relevant promoted results to users which
10 Things everyone should know about Facebook Ads Manager.
Facebook advertising: We now realize it bolsters the reach of your organic posts and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks.Engaging ad formats. An unrivalled suite of targeting options. Enough
Importance of Google Ads.
Unseen auctions happen at lightning speed nearly whenever you search a product or service in Google. Why are so many of them fighting for you like this? Because the tools from Google AdWords tell them that your click may eventually
Why Programmatic Ads are getting buzz in the market
Why Programmatic Ads are getting buzz in the market Programmatic advertising is now the dominant form of buying and optimizing digital advertising. Knowing the fundamentals of programmatic and the way it works is important for marketers. Why? It’s a major
SEO Checklist you must follow
On-Page SEO vs. Off-Page SEO Off-page SEO is nothing quite different to mention link building. Link building (or “off-page SEO”) is the process of acquiring backlinks to your website. While on-page SEO is the foundation you need to rank, you’ll
Regional Marketing through Social Media
The big shift has been new internet users in India coming from smaller towns, which may not be primarily English speaking or English-comfortable. Says Vikas Tandon, managing director at Six String Ventures and ex-founder of Indigo Consulting, “Even major apps
Which platform is best to connect youth?
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