Unseen auctions happen at lightning speed nearly whenever you search a product or service in Google. Why are so many of them fighting for you like this? Because the tools from Google AdWords tell them that your click may eventually cause a purchase.
If you’re an advertiser who wants to start out capitalizing on the astronomical number of searches that happen on Google daily and quickly earn the eye you would like to grow your bottom line, there are no better thanks to starting than by signing up to use Google AdWords.
What is Google AdWords?
Google AdWords is Google’s online advertising program, the program allows you to make online ads to succeed in audiences that have an interest within the products and services you offer.
But there are so many advertising mediums and methods out there, and it can be hard to determine which is a good fit for your business. Blog posts and influencers and salespeople are always telling you to take a position during this and invest therein without actually explaining why.
Google AdWords benefits
So you would like to understand the solution to “Why use AdWords?”
There are plenty of big benefits. Here are just a few.
- Google’s massive reach
now, when people have an issue that needs answering their first stop is typically Google.
Want to know if there’s a solution for that back pain you’ve been having?
Want to understand if there’s a tool that creates collaborating on a post-click landing page easier?
The program handles an obscene 2+ trillion searches like these per annum. That’s over 5 billion searches per day.
Among those are people trying to find solutions to problems that your business offers. If they’ve ever used the web, likelihood is that they’ve Googled the solution to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
- Capabilities that allow for a range of targeting
With AdWords, there’s something for each business and each prospect at every stage of the buyer’s journey.
Bidding on broad keyword search terms like “accounting software” will show your ad to prospects at the sooner stages of the merchandise research process and permit you to fill the top of your funnel with two really simple but powerful techniques:
Capture their information together with your post-click landing page and begin sending them informative content that proves your authority.
If they don’t convert, use retargeting software to draw them back until they are doing.
Another powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer. Most times people that search long, specific strings of keywords have more intent. And intent is what makes the people you reach on AdWords so valuable (more thereon next.)
- Harness intent
The biggest difference between the people you’re reaching with Google AdWords and therefore the people you’re reaching with other sorts of advertising is their intent.
On social media, for example, people aren’t looking to be advertised to. They’re not trying to find solutions to the problems that plague their everyday lives. They’re trying to find baby pictures and vacation photos and family updates. And once you advertise to someone who doesn’t want to be advertised to, there’s a far better chance you get tuned out.
On the search network, though, you’re not advertising to people that don’t want to be advertised to. You’re advertising to people that are trying to find something specific, just like the best post-click landing page platform for agencies.
And when your ad appears, it helps them find the solution rather than interrupting their online browsing experience.
- Maintain full control of your campaigns at all times
You want to need to jump hurdles and bust through a thick bureaucratic procedure to run ad campaigns that reach as many of us as AdWords can. Beginning and ending those campaigns would take time and resources that would be better used elsewhere.
On the other hand, buying ad space with software — also referred to as “programmatic advertising” — is straightforward for even one properly trained employee to try to to. With some education, they’ll be ready to start and stop campaigns, reach the proper people for the proper price, and roll in the hay all instantaneously. That way, you’ll allocate your resources and some time to other pressing initiatives.
- Bring any budget to the table
Winning a click can cost some businesses many dollars. within the legal industry, long-tail keywords are reaching around $1,000 per click.
But most keywords don’t cost such a lot. And albeit they are doing, a plus to using AdWords can put constraints on your daily budget, maximum bids, and more. That way, you’ll be confident that albeit you’re not monitoring your account, sort of a hawk, you’ll never spend quite you would like to.
See results laid call at an easy-to-understand format
You’ll haven’t any idea the way to improve if you don’t know what you’re doing wrong, and a few analytics dashboards make it near impossible to work out what that’s.
- Get quicker results than with SEO
Search engine optimization remains the backbone of the foremost highly visited sites.
It is often years before you get to ascertain one among your own pages within the coveted first position for a broad keyword search term. Some businesses will never see it.
When you start with AdWords, though, your chance of leapfrogging all the organic results on an inquiry engine results page grows exponentially, and it grows easier too. There’s no endless look for links that will bump your page up just a touch bit; there’s no perusal keyword density on your post-click landing page. Start running ads and boost the chances people see you initially think, on a page like this, where organic results don’t even appear until below the fold.
- Build brand awareness
When people hear “Google AdWords,” they think mostly of driving traffic through pay-per-click ads on program results pages. But, Google’s ads are more versatile than that. they will even be an excellent tool for building brand awareness — something that research shows is what the very best performing marketers prioritize.
- Earn more conversions
When Google decides which ads get seen by browsing prospects, they take post-click landing page experience under consideration.
Ad networks that don’t prioritize post-click landing page experience will allow you to direct internet users to the unspecified page — a homepage, an “about” page — which will drain your budget quickly since visitors don’t want to search for what you promised them in your ad.
And once you build a highly persuasive post-click landing page, you’ll maximize ad spend due to two things in particular:
- Maximize ROI with different bidding strategies
A persuasive post-click landing page built to appease Google isn’t the sole thing that will maximize your advertising ROI. to assist you to reach specific marketing goals while draining your budget the smallest amount, the AdWords team has created several different bidding strategies:
It’s short for “cost-per-click.” Once you use this method of bidding, you set a maximum bid you’re willing to buy a click, and you simply pay when your ad gets clicked.
CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to create brand awareness. With this strategy, you select an amount of cash you’re willing to buy 1,000 people to ascertain your advertisement fully view. With this method, you’ll bid to support what proportion a specific conversion goal is worth to your business.
This way, if your primary goal is to spice up brand awareness, you’ll be ready to show your ads to more people than you’d if Google was trying to serve your ads to only folks that have the simplest chance of clicking or converting. And it works the opposite way around, too.
If your goal is an action further down the funnel-like a click or a conversion, you’ll bid for that, and Google will hamper on spreading your ad to the masses and instead show it to people that are going to be more likely to convert.