As we mentioned above, links are what structure the off-page SEO pillar. And link building for SEO can be one of the harder parts of the job. Basically, you’re searching the web for other websites to link to your site in an attempt to create referral traffic and establish authority. Even though this is a straight forward strategy you don’t want just any links, you want relevant and quality links that show Google you are the authority on a certain topic.

Let’s use an example to talk about link building. Say you’re writing a blog for a real estate brand and the subject is “newest trends in the housing market”. It’s important to use both internal (links to other pages on your site) and external (links to other sites on the same industry topic) links. After this blog is published and gains some traction, now is the time to ignite your link building strategy. Find other similar blogs on the topic at hand and begin reaching out and presenting your piece of content as a valuable blog on the subject. Once more blogs and websites are sharing and linking to your piece of content, Google can then better understand who has the authority.