C R A Y O N S D I G I T A L

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What is the difference between strategic planning and annual planning?

Annual planning has an operational focus and is concerned primarily with concrete goal setting and the scheduling of specific tasks to meet these goals. It does not usually concern itself with an analysis of the external environment or the fit between the organization and the environment. Strategic planning gives explicit recognition to the organization’s outside environment and emphasizes the organization’s strategic advantage in meeting the contingencies in this environment. Although strategic planning also involves goal setting, it’s broader in scope and far more comprehensive than operational planning.