Search Engine Optimization or SEO is the process of preparing your sites to inform their story better to the search engines. By properly labeling and identifying what your page is about, the program can better classify your page in its database.
Search engines look for clues on the pages to find out what the page is about. If you “optimize your page” by placing relevant information within the places where the search engines are looking, then your page is going to be considered relevant for that information. Search engine optimization requires modifications to the particular HTML code.
SEO is a part art form, part technical, part copywriting. It works best when someone with experience does it.
A well rounded SEO campaign includes an internet site evaluation, keyword analysis, page optimization, directory submission, and a link campaign. All these efforts together end in high rankings within the search engines on relevant keyword terms which will deliver qualified customers to your site.
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