You have a product or service. Nobody knows about it and/or has a high opinion of it.
The demand generation changes that. It brings you the attention and gives people a reason to get excited about what you’re selling.

Then, lead generation swoops in and scoops up people who are interested or gives them obvious opportunities to hop in when they feel so-moved.

Always important to keep in mind what the goal of your marketing effort is. What’s good for demand generation isn’t always good for lead generation — and vice versa. You can drive a ton of traffic to your website, but if nobody’s offering you their email address, you need to work on your lead generation.

Here are 26 practical demand generation strategies for startups that will have people saying shut up and take my money!

And since the rest of this post is about generating leads (not demand), I’ll just leave these excellent demand generation strategies for eCommerce marketplaces here for you, too.