When looking at any marketing deliverable or strategy, anyone buying on for service is always wondering how long it will take to see results. It’s important to remember and express to clients in the beginning that SEO is a long term investment, and can eventually be your biggest traffic driver if you give it the time it deserves. SEO requires ongoing attention and is definitely not a one-time thing. Your SEO strategy takes time, planning, and readjusting to realize and maintain search rankings, ROI, and overall traffic growth. Whether you’re redesigning your site to be more SEO friendly or updating your target keywords, each and every change you make can affect your SEO efforts by showing quantifiable results.