Tracking conversions and measuring ROI on social media can be frustrating for business owners. However, there are a few measurable aspects of your marketing campaigns that can help you learn the value, if any, of what you are sharing on social media.

Comparing your success with competitors through analytics, such as engagement and followers can help you see where your business stands in your target market.

Set a measurable goal, such as:

• More followers
• Higher engagement rate
• Faster response time
• More purchases, sign-ups, downloads
• More website traffic
• Monitor these aspects of your social media campaigns to track where you struggle and where you succeed.

Google Analytics is a great way to track website traffic and monitor conversions attributed to your social media campaigns. Social media platforms, such as Twitter and Facebook, offer their analytics tools that provide information like engagement per post, clicks on each post, impression, reach, and audience demographics.