There are currently 3.5 billion social media users, or about 45% of the population, according to Oberlo, and social media usage around the world is only going to increase. The simplicity in communication between users and businesses means there are more sales taking place through social media outlets and online.
Social media marketing can help your business reach a larger audience faster than other marketing strategies, like television advertisements and billboards. Social media offers endless possibilities to help your business.
Active social media accounts using paid ads, organic posts, or blog promotion will help increase brand awareness and reach for your business.